Discover Secrets to Revolutionize Your Sales Process
No matter what you think of Donald Trump, a message he keeps repeating is one that successful direct marketer’s heed: to succeed in selling, you have to make great deals. More importantly: you must close them. If there is a component of marketing that often seems missing these days, in a sea of marketing messages pummeling consumers at every turn, it’s this: deals aren’t always clearly offered, and when they are, there is often a failure to close
Read MoreDoes bundling products together in your offer result in higher sales? Bundling can be an effective way to sell, but research suggests it can backfire if you don’t approach it thoughtfully.
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When was the last time you performed a quick marketing check-up? Generations and attitudes continually change. A unique selling proposition from a decade ago may no longer resonate. Past customers, prime and ready for your product today, may have been overlooked in your marketing and sales plan.
Read MoreTell me it isn’t so! LOL is dead! In now: haha and hehe. Oh, and emoji’s too. As summer comes to a close, today I share new research from Facebook that takes us to the lighter side of today’s vernacular.
Read MoreWill a rhyme in your headline help your copy pass the cognitive fluency test? Cognitive fluency is a measure of how easily people interpret your marketing message. Using three simple copywriting and design techniques you can enhance your marketing and sales message effectiveness.
Read MoreEight seconds. That’s the average attention span of today’s reader, with those precious seconds representing about the time to ready only 30 to 40 words of copy. Or about HERE.
Read MoreThe headline and lead are considered the most important pieces of copy that make or break direct marketing campaigns. So why do some headlines come out so feeble?
Read MoreThe most strategically planned offline direct marketing effort can be sabotaged by weak links in an online sales order processing system. Here are five recommendations to ensure a seamless offline to online (o2o) channel leap.
Read MoreThe deeper perspective of the reason why direct mail won’t die. It’s as simple as comprehension.
Read MoreHave considered how you can leverage emojis in marketing? Here’s an emoji primer along with six ideas you can use for more visual emotion.
Read MoreWhen your copy stimulates awe, your customer should experience a physiological reaction like goosebumps or chills.
Read MorePush away bright-shiny features and techno-speak, and ask yourself if any of these 7 Feelings can open a new pathway for you to be invited inside your prospect’s mind.
Read MorePersuasion builds. It doesn’t just pop up and present itself. Here are 17 persuasive writing techniques.
Read MoreA branding statement is a marketing tool. It reflects your organization’s reputation. And it should stir emotion.
What do your customers think of when they see your organization name and logo? Every organization should go through a periodic review of how it is viewed and how it wants to be viewed by customers, donors and prospects.
Read MoreIn an “always-on” digital world, marketers must act fast when a customer needs help.
Read MoreHow do you know if a direct mail service bureau is up-to-date, offers the best service, maximizes response rates and captures every possible postage discount? Find out here.
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What works best? Selling product benefits, then revealing the price? Or revealing the price, followed by selling benefits?
If 2014 marketing results were disappointing, or worse, a decline from the previous year, here are three soul-searching direct marketing strategies to examine and consider for 2015.
Read MoreHow do you get the fast thinker to slow down when you want them to make a decisions? Create speed bumps in your message, so the mind doesn’t slide down its established memory grooves too quickly and pass you by.
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