A Headline Rhyme is Sublime

Will a rhyme in your headline help your copy pass the cognitive fluency test? Cognitive fluency is a measure of how easily people interpret your marketing message. Using three simple copywriting and design techniques you can enhance your marketing and sales message effectiveness.

Read the complete column at CustomerMindCode.com.


Gary Hennerberg

After a lot of years in marketing and sales, this is what I know works:

Stories sell. Think unique. Stimulate emotion. Close deals. And here are a few other gems from my new book, “Crack the Customer Mind Code.” Know the persona, interpret your offer and let your prospect give themselves permission to buy. That’s how the brain is wired. It’s how people think.

What else? When I’m not breaking down complex topics (or ones marketers over-complicate) into easy-to-grasp stories that sell, I crunch numbers. Manage projects. Write. Teach. Lead.