Discover Secrets to Revolutionize Your Sales Process
A strong idea or point deserves repeating. Why? People scan. Attention spans are short. And it’s repetition of an idea or unique selling proposition that reduces the chance that the casual reader will miss what’s most important. Skillful repetition of your idea builds long-term memory. So why do some marketers think repetition is bad?
Here's an example of an Adjacent Possibility: chocolate and peanut butter. Separated for years, then combined to become a hot seller in Reece’s peanut butter cups.
Read MoreToday, marketers and copywriters must probe more deeply to peel back the hardened layers that prospective customers add over time to their persona. For example: You’re selling a drill. Is it to drill a hole ... or build an awning? But is the reason deeper? Is the awning going to be a place where a child can sit in the shade when it’s sunny, and under protection when it’s rainy? Perhaps the reason to buy a drill is even deeper: The child is disabled, confined to a wheelchair, and the only time she can breathe fresh air is while sitting outside. Under the safety of an awning.
Why do people unsubscribe from emails? Consumers use words like “boring, repetitive,” “same ads in print,” “too focused on company’s needs” and “I don’t trust their email” as reasons why they unsubscribe in a recent survey. Here are five tips to reduce email unsubscribes.
Read MoreIt’s human to fall into the FUD trap because this is how our brains are wired. And quite frankly, this nasty and negative election cycle is likely to exacerbate FUD even more, risking a decline in response rates this year.
Read MoreIn a high pressure world to breakthrough, today I’m sharing new research, and four ideas, that support how you can “get creative.”
Read MoreBy using a few words that aren’t a complete thought, but tantalizing in what they suggest, you create an air of mystery and hook your reader into wanting to know more.
Read MoreWhen your phone rings or hear that chime telling you an email, text or other notification has come in, what do you do? Most likely you drop everything to see what it is. It’s a conditioned response, and there are reasons why your brain stops thinking and checks what just came to your attention. It’s called the fear of missing out
Read MoreSome say direct mail is dead. Bunk. What's dead is any channel where copywriting doesn't sell and close deals. Our culture of political correctness is seeping into marketing, with too many marketers afraid to sell with hard-hitting sales copy.
Read MoreEight seconds. That’s the average attention span of today’s reader, with those precious seconds representing about the time to ready only 30 to 40 words of copy. Or about HERE.
Read MoreThe headline and lead are considered the most important pieces of copy that make or break direct marketing campaigns. So why do some headlines come out so feeble?
Read MorePush away bright-shiny features and techno-speak, and ask yourself if any of these 7 Feelings can open a new pathway for you to be invited inside your prospect’s mind.
Read MorePersuasion builds. It doesn’t just pop up and present itself. Here are 17 persuasive writing techniques.
Read MoreThere is increasing concern about how simultaneous multiple media multitasking is altering our cognition, social-emotional well-being, and brain structure.
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Call it a gut reaction, but often times our prospects and customers make decisions and respond based on intuition, a hunch, or professional judgment.
Read MoreSelling to both the left brain and right brain can make all the difference in your sales outcome. When writing copy, you must appeal to both hemispheres to be successful.
Read MoreTaste-related words and figurative language can be more deliciously persuasive and sumptuously effective than literal words with the same meaning.
Read MoreHow the mind learns is vital for every marketer and copywriter to understand. Use these three approaches to sync together copywriting approaches with brain function.
Read MoreThe spell is called FOMO. The “Fear of Missing Out.” Perhaps you’ve heard of it. Perhaps this particular fear describes you or someone you know.
Read MoreStimulate. Calm. In the direct marketing world, these are two related, but contrasting messaging and copywriting concepts that every marketer and copywriter should master.
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