The one-of-a-kind Virtual CMO who cuts through Digital and Direct Marketing confusion to deliver a better ROI
Are your marketing results declining? Or stale--perhaps paralyzed--because you fear failure, are uncertain where to turn next, and doubtful you can sort it all out? The problem:
- You don’t know what approach to test.
- You don’t know who can glue it all together: planning, channel management, offer development, creative ideas, and the technology to manage it.
- Worse: You don’t know who you can trust to oversee your marketing budget to deliver an exceptional ROI.
Gary Hennerberg is a virtual CMO, a one-of-a-kind full-stack marketer with experience in analysis, planning, product launches, sales funnels, testing, SEO, SEM, online ads, wireframing a website, email, content development, video, building databases, and who is a student of behavioral psychology to enable effective sales copywriting for every channel. Hennerberg is persistent and likeable. He's a project management leader who will get the marketing job done for you … click here to get started.
(Check out Hennerberg’s analysis and thinking on his blog at and get a FREE copy of “When You Need More Customers, This is What You Do.”)
Watch this short video to learn more about us.
Hennerberg is an experienced direct response marketer who knows strategy, creative, and numbers crunching for direct mail advertising and print, all the way through digital marketing, email marketing, online video marketing, pay-per-click, social media marketing and more.
Watch videos of marketing examples where you’ll see the behind-the-scenes description of marketing turnarounds. You’ll learn Hennerberg's process for analysis, strategy, unique selling proposition development, and how he uses data to turnaround marketing campaigns.
Staying relevant requires reinventing your skills and marketing approaches. As Hennerberg has evolved and reinvented his traditional direct marketing skills over the years, the editors of Target Marketing Magazine look to him to share his thought leadership of how to sell today.
How is it done? Here’s a three-step process:
- Analysis and diagnosis. As a proven direct marketing consultant, Hennerberg digs deeply into your data and interpret trends to discover where marketing turnaround and new product sales opportunity lies.
- Create your marketing test plan. He determines whether your marketing message belongs online or offline – he's media agnostic, driven to recommend only what makes sense for your bottom line.
- He puts the strategic marketing plan to action. Great ideas are easy to dream up. Putting ideas into action is tough, but his track record and marketing examples speak for themselves.
Watch Hennerberg's marketing example videos where he shares how he used a purpose/frequency/free content strategy to turnaround marketing revenues by 20%. How he used data from a model to better understand the composition of customers and increase sales by 35%. Or how he identified a unique selling proposition and repositioned a product that increased sales by 60%.