Chief Marketing Officer | Stories Sell | Think Unique
After a lot of years in marketing and sales, this is what I know works:
Stories sell. Think unique. Stimulate emotion. Close deals. And here are a few other gems from my new book, “Crack the Customer Mind Code.” Know the persona, interpret your offer and let your prospect give themselves permission to buy. That’s how the brain is wired. It’s how people think.
What else? When I’m not breaking down complex topics (or ones marketers over-complicate) into easy-to-grasp stories that sell, I crunch numbers. Manage projects. Write. Teach. Lead.
(Check out Hennerberg’s analysis and thinking in his blog at CustomerMindCode.com, and get a FREE copy of “When You Need More Customers, This is What You Do.” In a hurry to turn around your results faster? Contact Gary now.)
Watch this short video to learn more about us.
Hennerberg is an experienced direct marketer who has transitioned and broadened is perspective from the offline marketing world of direct mail advertising and print to digital marketing, email marketing, online video marketing, pay-per-click, social media marketing and more.
Watch videos of marketing examples where you’ll see the behind-the-scenes description of marketing turnarounds. You’ll learn Hennerberg's process for analysis, strategy, unique selling proposition development, and how he uses data to turnaround marketing campaigns.
Staying relevant requires reinventing your skills and marketing approaches. As Hennerberg has evolved and reinvented his traditional direct marketing skills over the years, the editors of Target Marketing Magazine look to him to share his thought leadership of how to sell today.
How is it done? Here’s a three-step process:
- Analysis and diagnosis. As a proven direct marketing consultant, Hennerberg digs deeply into your data and interpret trends to discover where marketing turnaround and new product sales opportunity lies.
- Create your marketing test plan. He determines whether your marketing message belongs online or offline – he's media agnostic, driven to recommend only what makes sense for your bottom line.
- He puts the strategic marketing plan to action. Great ideas are easy to dream up. Putting ideas into action is tough, but his track record and marketing examples speak for themselves.
Watch Hennerberg's marketing example videos where he shares how he used a purpose/frequency/free content strategy to turnaround marketing revenues by 20%. How he used data from a model to better understand the composition of customers and increase sales by 35%. Or how he identified a unique selling proposition and repositioned a product that increased sales by 60%.