5 Tips to Postition (or Reposition) Your Offer

Does bundling products together in your offer result in higher sales? Bundling can be an effective way to sell, but research suggests it can backfire if you don’t approach it thoughtfully.

Product bundling, good/better/best choices, add-ons and free bonuses have been a part of direct marketing offers for generations. Any smart direct marketer will test offers in small volumes first before rolling out the best performing test in larger circulation.

Read the rest of this blog at CustomerMindCode.com.


Gary Hennerberg

After a lot of years in marketing and sales, this is what I know works:

Stories sell. Think unique. Stimulate emotion. Close deals. And here are a few other gems from my new book, “Crack the Customer Mind Code.” Know the persona, interpret your offer and let your prospect give themselves permission to buy. That’s how the brain is wired. It’s how people think.

What else? When I’m not breaking down complex topics (or ones marketers over-complicate) into easy-to-grasp stories that sell, I crunch numbers. Manage projects. Write. Teach. Lead.