When was the last time you checked your copy’s grade level reading scores? American’s reading ability is declining. And you could be writing over your prospective customer’s ability to understand your message.
Three direct mail success stories in one fast-paced webinar on Nov. 20.
Read MoreAttempting to change someone’s belief is a tall task. It’s true of you. And it’s true your prospects. As we age and accumulate more information, and the memory grooves in our mind become more deeply etched, it is more difficult to change a mind.
Read MoreThere is increasing concern about how simultaneous multiple media multitasking is altering our cognition, social-emotional well-being, and brain structure.
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Call it a gut reaction, but often times our prospects and customers make decisions and respond based on intuition, a hunch, or professional judgment.
Read MoreYou’ve heard of USP. A strong Unique Selling Proposition can produce more sales because it works to engrain new long-term memory. Here are five proven ways differentiate yourself.
Read MoreSelling to both the left brain and right brain can make all the difference in your sales outcome. When writing copy, you must appeal to both hemispheres to be successful.
Read MoreTaste-related words and figurative language can be more deliciously persuasive and sumptuously effective than literal words with the same meaning.
Read MoreStorytelling lifts content marketing into more powerful messaging. Here I share 10 Storytelling-in-Content Marketing Lessons Learned as a result of a content marketing series.
Read MoreHow the mind learns is vital for every marketer and copywriter to understand. Use these three approaches to sync together copywriting approaches with brain function.
Read MoreThere is growing scientific evidence of how the brain processes color and how color impacts our feelings and how we respond.
Read MoreThe spell is called FOMO. The “Fear of Missing Out.” Perhaps you’ve heard of it. Perhaps this particular fear describes you or someone you know.
Read MoreStimulate. Calm. In the direct marketing world, these are two related, but contrasting messaging and copywriting concepts that every marketer and copywriter should master.
Read MoreThe amygdala, or lizard brain, has an evolutionary purpose for humans to survive. The amygdala reacts in a “fight” or “flight” mode. It is alert to basic needs: anger, fear, and reproduction. Understand its role in copywriting and you'll be more effective.
Read MoreThe bar continues to rise for creating successful direct mail. DMIQ recently asked me to present a webinar titled Direct Mail: 10 Mistakes to Avoid. It didn’t take long for that number to increase to a dozen, on a diverse range of topics including crunching numbers, flow charts, mailing lists, and perhaps most importantly, a creative and copywriting process that I use and has resulted in direct mail campaigns with significant response increases over control packages.
Read MoreFeel-good pop culture at one end of the spectrum, and negative headlines, at the opposite end, are proven to work. It’s all a part of the way our brains are wired with the left amygdala reacting to positive messages and the right amygdala engaged with negative messages.
Read MoreMarketing automation software for email deployments can be the secret sauce for many marketers’ success. But is abuse of the technology killing email marketing?
Read MoreWhat you are posting on Facebook, tweeting, or sharing on other social media is most likely being scanned by sentiment analysis software. Your comments reveal your emotions and feelings to serve ads to you and watch for your customer complaints. So is this smart? Or is it shameful?
Read MoreWhat does Ancient Greek and Shakespearean storytelling drama have to do with direct marketing today? Read the proven five-step process that has been used for centuries to hold the reader to the end of a story.
Read MoreDirect marketers stand to experience better results from RTB (real-time bidding) and programmatic marketing than about any other type of marketer. Programmatic marketing offers an eye-opening revelation of how direct marketers can maximize RTB.
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