Eight seconds. That’s the average attention span of today’s reader, with those precious seconds representing about the time to ready only 30 to 40 words of copy. Or about HERE (at 35 words). As recently as in 2000, the average attention span was 12 seconds. But when online and mobile use exploded, along with distractions from multiple streams of media, another one-third of our attention span was lopped off.
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