12 Direct Mail Service Bureau Mandates

Technology is reinventing direct mail. Data is more relevant than ever, and printing presses pop out more colorful and personalized packages. Printing is more efficient, with postage discounts now accessible to mailers of any volume thanks to presort software and commingling. So how do you know if a direct mail service bureau is up-to-date, offers the best service, maximizes response rates and captures every possible postage discount? Here are 12 signs you’re working with a great direct mail service bureau. (Written for my client, Pitney Bowes).

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Gary Hennerberg

After a lot of years in marketing and sales, this is what I know works:

Stories sell. Think unique. Stimulate emotion. Close deals. And here are a few other gems from my new book, “Crack the Customer Mind Code.” Know the persona, interpret your offer and let your prospect give themselves permission to buy. That’s how the brain is wired. It’s how people think.

What else? When I’m not breaking down complex topics (or ones marketers over-complicate) into easy-to-grasp stories that sell, I crunch numbers. Manage projects. Write. Teach. Lead.