Technology is reinventing direct mail. Data is more relevant than ever, and printing presses pop out more colorful and personalized packages. Printing is more efficient, with postage discounts now accessible to mailers of any volume thanks to presort software and commingling. So how do you know if a direct mail service bureau is up-to-date, offers the best service, maximizes response rates and captures every possible postage discount? Here are 12 signs you’re working with a great direct mail service bureau. (Written for my client, Pitney Bowes).