No matter what you think of Donald Trump, a message he keeps repeating is one that successful direct marketer’s heed: to succeed in selling, you have to make great deals. More importantly: you must close them. If there is a component of marketing that often seems missing these days, in a sea of marketing messages pummeling consumers at every turn, it’s this: deals aren’t always clearly offered, and when they are, there is often a failure to close
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