Why Donald Trump is Right

No matter what you think of Donald Trump, a message he keeps repeating is one that successful direct marketer’s heed: to succeed in selling, you have to make great deals. More importantly: you must close them. If there is a component of marketing that often seems missing these days, in a sea of marketing messages pummeling consumers at every turn, it’s this: deals aren’t always clearly offered, and when they are, there is often a failure to close.

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Gary Hennerberg

After a lot of years in marketing and sales, this is what I know works:

Stories sell. Think unique. Stimulate emotion. Close deals. And here are a few other gems from my new book, “Crack the Customer Mind Code.” Know the persona, interpret your offer and let your prospect give themselves permission to buy. That’s how the brain is wired. It’s how people think.

What else? When I’m not breaking down complex topics (or ones marketers over-complicate) into easy-to-grasp stories that sell, I crunch numbers. Manage projects. Write. Teach. Lead.