Stimulate Sales by Answering 4 Key Questions

When was the last time you performed a quick marketing check-up? Generations and attitudes continually change. A unique selling proposition from a decade ago may no longer resonate. Past customers, prime and ready for your product today, may have been overlooked in your marketing and sales plan. 

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Gary Hennerberg

After a lot of years in marketing and sales, this is what I know works:

Stories sell. Think unique. Stimulate emotion. Close deals. And here are a few other gems from my new book, “Crack the Customer Mind Code.” Know the persona, interpret your offer and let your prospect give themselves permission to buy. That’s how the brain is wired. It’s how people think.

What else? When I’m not breaking down complex topics (or ones marketers over-complicate) into easy-to-grasp stories that sell, I crunch numbers. Manage projects. Write. Teach. Lead.