In my experience, some people have what it takes to be a leader. And some—dare I say most—aren’t wired in a way that will make them successful leaders. Learn the neuroscience that take a person from just "good" to "great."
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Values I learned from my Dad that can be applied by marketers
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It’s human to fall into the FUD trap because this is how our brains are wired. And quite frankly, this nasty and negative election cycle is likely to exacerbate FUD even more, risking a decline in response rates this year.
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In a high pressure world to breakthrough, today I’m sharing new research, and four ideas, that support how you can “get creative.”
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By using a few words that aren’t a complete thought, but tantalizing in what they suggest, you create an air of mystery and hook your reader into wanting to know more.
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Facebook users are posting 21 percent fewer posts with their own words and images, and a 5.5 percent drop in sharing.
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When your phone rings or hear that chime telling you an email, text or other notification has come in, what do you do? Most likely you drop everything to see what it is. It’s a conditioned response, and there are reasons why your brain stops thinking and checks what just came to your attention. It’s called the fear of missing out
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Uprisings like we’re seeing today can spill over into how we’re perceived and how we sell. Whether its cause marketing, politics, or issue-oriented policy, marketers have an opportunity to seize the moment by leveraging the relentless news cycles that keep cultural movements front and center.
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Uncertainty creates fear. Uncertainty creates doubt. It’s a powerful emotion—powerful because the human brain is primitive. And if your marketing messaging ignores this fact, you not likely to get through.
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There are plenty reasons why our copy and creative hit roadblocks. Here are seven reasons why it’s often tough to change a decision.
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Why do politicians and their followers dig in their heels and cling to their beliefs even when there is overwhelming factual evidence to the contrary? It’s less politics and more science about how the brain responds. More at CustomerMindCode.
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Why is long-term memory a marketer’s coveted end-game? Because our minds are wired to remember certain types of messages. If you want a favorable outcome, your marketing and sales success is more likely when you instill long-term memory in your prospects.
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What do you consider your greatest marketing problem? Or perhaps of even more interest: what do your peers report as their top marketing problem? I surveyed a few marketers with those questions and here's what they said.
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Why is brain research in the spotlight now? Because millions are dollars are being poured into brain research that exposes fresh perspectives on how we think, and how we respond to marketing messaging.
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Some say direct mail is dead. Bunk. What's dead is any channel where copywriting doesn't sell and close deals. Our culture of political correctness is seeping into marketing, with too many marketers afraid to sell with hard-hitting sales copy.
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What does it take to create raving fans? I think the foundational requirement is this: consistently producing an extraordinary product over an extended period of time.
Read MoreThe holiday season brings stress at work and at home. And with stress comes cloudy thinking. So, today, here are stress-busting recommendations
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If you’re a baby boomer-aged marketer, there may be a good chance that you want to “go back.” That is, go back just a few years when we didn’t have to juggle so many marketing channels.
Read MoreIn this age of heightened skepticism, trust must be earned and built, more than ever. Prospective customers often look to testimonials and reviews for social proof, and what they read can be the tipping point for making a purchase decision.
Read MoreWhat makes a direct mail package a success? It’s usually a combination of elements. Marketers and copywriters tend (rightfully so) to spend the most time developing the big idea and writing the perfect headline and lead for a letter. But two components are often relegated to …
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