Your Top 5 Marketing Problems for 2016

What do you consider your greatest marketing problem? Or perhaps of even more interest: what do your peers report as their top marketing problem? And if you could, wouldn’t you want to know what channels your competitors report as working for them? I recently surveyed a few marketers with those questions, so today share what’s on their minds along with an analysis of those marketing problems and successful channels as we go into 2016.

First, the top five problems.


Gary Hennerberg

After a lot of years in marketing and sales, this is what I know works:

Stories sell. Think unique. Stimulate emotion. Close deals. And here are a few other gems from my new book, “Crack the Customer Mind Code.” Know the persona, interpret your offer and let your prospect give themselves permission to buy. That’s how the brain is wired. It’s how people think.

What else? When I’m not breaking down complex topics (or ones marketers over-complicate) into easy-to-grasp stories that sell, I crunch numbers. Manage projects. Write. Teach. Lead.