Cause marketing is growing. Movements are afoot. Our culture is changing. The “establishment” is considered by many to be evil—or at least irrelevant. And cultural movements and cause marketing become more amplified in an election year cycle when stoked by the masses. It’s an unfolding of history before our eyes and it’s an opportunity for marketers to learn the nuance of positioning and selling during an era of cultural movements.
Consider that if you don’t respond to cause marketing and a shift in culture, you could become the “establishment” brand. There’s nothing wrong with that, and maybe that’s exactly where you should be. But make sure you know the values of your audience, and evaluate if being an “establishment” brand is the lane you want to be positioned in.
Read more at CustomerMindCode.com.