Raving Fans = Money in the Bank

Blue Bell Ice Cream is an iconic brand for millions of consumers in the South. But this spring, a listeria outbreak linked to Blue Bell Ice Cream shut them down from April to November. Normally, this would spell disaster for a brand. But not Blue Bell. Instead of customers flocking to other brands, they impatiently waited for the return of this iconic brand. Consumers weren’t concerned about getting listeria. They were concerned about…

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Gary Hennerberg

After a lot of years in marketing and sales, this is what I know works:

Stories sell. Think unique. Stimulate emotion. Close deals. And here are a few other gems from my new book, “Crack the Customer Mind Code.” Know the persona, interpret your offer and let your prospect give themselves permission to buy. That’s how the brain is wired. It’s how people think.

What else? When I’m not breaking down complex topics (or ones marketers over-complicate) into easy-to-grasp stories that sell, I crunch numbers. Manage projects. Write. Teach. Lead.