The Death of Direct Mail and Copywriting

Some say direct mail is dead.


What's dead is any channel where copywriting doesn't sell and close deals. Our culture of political correctness is seeping into marketing, with too many marketers afraid to sell with hard-hitting sales copy. 



Gary Hennerberg

After a lot of years in marketing and sales, this is what I know works:

Stories sell. Think unique. Stimulate emotion. Close deals. And here are a few other gems from my new book, “Crack the Customer Mind Code.” Know the persona, interpret your offer and let your prospect give themselves permission to buy. That’s how the brain is wired. It’s how people think.

What else? When I’m not breaking down complex topics (or ones marketers over-complicate) into easy-to-grasp stories that sell, I crunch numbers. Manage projects. Write. Teach. Lead.