Using Uncertainty to Your Marketing Advantage

Millions of people are waking up feeling uncertain.

Uncertainty creates fear. Uncertainty creates doubt. It’s a powerful emotion—powerful because the human brain is primitive. And if your marketing messaging ignores this fact, you not likely to get through.

My advice to marketers right now: use uncertainty to your advantage. That is, what can you do to bring a sense of certainty to your prospects and customers? Certainty that good health can be supported. Certainty that a financial future can be made more secure. Certainty that relationships can endure.

Read more at CustomerMindCode.com.