I have a confession. I fear missing out on news, announcements, emails and social media conversation. It’s a spell. While I suppose there is some solace in knowing this condition has a name, the fact is that as marketers and copywriters need to be aware of it.
The spell is called FOMO. The “Fear of Missing Out.” Perhaps you’ve heard of it. Perhaps this particular fear describes you or someone you know. FOMO is a phenomenon reported by 56% of social media users and it even has its own hashtag. This particular fear isn’t just of missing out on social media posts, it extends to checking email, phone calls, and more. More importantly to direct marketers, the driving emotion of the FOMO is powerful and when properly used, you can write copy and create messaging to leverage this basic human fear.
Read more at CustomerMindCode.com.