The Spell of FOMO in Life and Copywriting

I have a confession. I fear missing out on news, announcements, emails and social media conversation. It’s a spell. While I suppose there is some solace in knowing this condition has a name, the fact is that as marketers and copywriters need to be aware of it.

The spell is called FOMO. The “Fear of Missing Out.” Perhaps you’ve heard of it. Perhaps this particular fear describes you or someone you know. FOMO is a phenomenon reported by 56% of social media users and it even has its own hashtag. This particular fear isn’t just of missing out on social media posts, it extends to checking email, phone calls, and more. More importantly to direct marketers, the driving emotion of the FOMO is powerful and when properly used, you can write copy and create messaging to leverage this basic human fear.



Gary Hennerberg

After a lot of years in marketing and sales, this is what I know works:

Stories sell. Think unique. Stimulate emotion. Close deals. And here are a few other gems from my new book, “Crack the Customer Mind Code.” Know the persona, interpret your offer and let your prospect give themselves permission to buy. That’s how the brain is wired. It’s how people think.

What else? When I’m not breaking down complex topics (or ones marketers over-complicate) into easy-to-grasp stories that sell, I crunch numbers. Manage projects. Write. Teach. Lead.