3 Incredible Direct Mail Success Stories

It’s not often you have the opportunity to hear the story behind incredible direct mail successes. But on Nov. 20, that’s exactly what I’ll share in the webinar, “3 Incredible Direct Mail Success Stories.”

As a veteran direct mail creative director and analyst, I have created campaigns that propelled direct mail response rate increases of 35% and 60% above long-time control packages. This has given me a unique perspective on blending data and creative.

In this free webinar for client Pitney Bowes, you’ll come away with ideas for how to use direct mail campaigns to break through the noise and generate more sales. 

Register now for “3 Incredible Direct Mail Success Stories."


Gary Hennerberg

After a lot of years in marketing and sales, this is what I know works:

Stories sell. Think unique. Stimulate emotion. Close deals. And here are a few other gems from my new book, “Crack the Customer Mind Code.” Know the persona, interpret your offer and let your prospect give themselves permission to buy. That’s how the brain is wired. It’s how people think.

What else? When I’m not breaking down complex topics (or ones marketers over-complicate) into easy-to-grasp stories that sell, I crunch numbers. Manage projects. Write. Teach. Lead.