A couple of weeks ago, we told you about our plan to create a series of micro videos, inspired by the recent introduction of Vine by Twitter. As you recall, Vine enables users to record six-second short video clips and post them for followers to watch. The campaign started last week and it will continue until early April. When we’re further into the campaign, we’ll start to share results. Our blog from Target Marketing Magazine reveals three critical steps that had to be completed before we could possibly begin the campaign.
Those steps were, first, to create a plan, second, write the official contest rules, and third, determine the production format for our videos.
For the plan, we settled on creating five videos, released one per week. We’ll post the videos on YouTube, Facebook, and a dedicated web landing page where fans can post their guess of the name of the song in the comment section. To encourage participation, we’ll give away a limited edition, boxed set of CDs that have a retail value of $65. We’ll also give away souvenir CDs from the show.
Since we are posting the videos on YouTube, Facebook, and our landing page, there are no limitations on the length of a video. In this video, you’ll see the first micro social video we created.
In a couple of weeks, we’ll share with you another update. We hope this inspires you to go out and try something like this for your organization so that we can all learn and profit together.