Micro Social 6-Second Videos

Micro social videos were recently introduced by Twitter, known for posts that must bewritten in just 140 characters. Last fall, Twitter acquired the video sharing platform called Vine. It allows users to shoot a six-second video on an iPhone and upload it to Vine to be shared with followers. The video plays in a loop, repeating over and over again.

So we wondered if it’s possible to apply direct marketing principles to those new “micro social” 6-second videos and monetize it. Our blog at Target Marketing magazine takes a look at these micro-social 6-second videos, and you’ll learn about a test we’re launching to see if we can make it work for a performing arts organization. We’ll report on what’s happening over the next few weeks and in April we’ll have the final results.

There is a twist in our plan: because the organization we’re testing this concept for doesn’t have a large Twitter following, we’ll use short video blasts that can reside on YouTube, Facebook, and a web landing page, and evaluate the results.

We’ll keep you updated in our future blog posts, and we’ll find out together if all of this worked. If it’s a bust, we’ll tell you that, too.

With so much new coming into our marketing world, the more we share successes and failures with each other, the more effective and profitable we’ll all be.



Gary Hennerberg

After a lot of years in marketing and sales, this is what I know works:

Stories sell. Think unique. Stimulate emotion. Close deals. And here are a few other gems from my new book, “Crack the Customer Mind Code.” Know the persona, interpret your offer and let your prospect give themselves permission to buy. That’s how the brain is wired. It’s how people think.

What else? When I’m not breaking down complex topics (or ones marketers over-complicate) into easy-to-grasp stories that sell, I crunch numbers. Manage projects. Write. Teach. Lead.