10 Compelling Online Video Statistics for Direct Marketers

From our blog at Today @ Target Marketing: Online video is now a direct marketer’s dream media. A decade or so ago, we, as direct marketers, wondered how the Internet would turn out to be a viable media for  selling our products. Some direct marketers wondered if consumers would trust using their credit card on a website. And some may have wondered if email (and other emerging media) could be used to sell products. How things change! Add video to the marketing options because video can be efficiently and quickly delivered over the Internet. Continued bandwidth expansion and other technology enhancements now make watching videos a pleasant experience with the viewer in control with a click.

Now that the spigot to efficiently watch video online has been opened, the rush to online video by consumers is giving direct marketers an unprecedented opportunity to create video sales messages and deliver them direct to your customers and prospects.

Today’s video blog discusses 10 compelling facts about why video should be in every direct marketer’s budget.

Gary Hennerberg

After a lot of years in marketing and sales, this is what I know works:

Stories sell. Think unique. Stimulate emotion. Close deals. And here are a few other gems from my new book, “Crack the Customer Mind Code.” Know the persona, interpret your offer and let your prospect give themselves permission to buy. That’s how the brain is wired. It’s how people think.

What else? When I’m not breaking down complex topics (or ones marketers over-complicate) into easy-to-grasp stories that sell, I crunch numbers. Manage projects. Write. Teach. Lead.