10 Reasons that Tablets will Change Video Consumption

Tablets are quickly becoming the foundation of what may be the tipping point for entering a post-PC era. Direct marketers who start early and are fast to learn how to take advantage of the exploding tablet marketplace - prime for video direct marketing - will be poised to grow with consumer’s evolving media consumption trends. These changes are fueled by several trends in the market. Today’s video blog at Target Marketing discusses 10 reasons for direct marketers to better grasp the future potential of marketing and video presentation for the exploding tablet market.

In a related aside, if you have a tablet, you might be familiar with a personalized magazine app called Zite. Zite delivers news and content to its users based on subject preferences. You, as marketers and content producers, can’t ask that your news or blogs be distributed by Zite. Only the producers of this app determine what will be pushed out to its readers. As a reader, you have the ability to tell Zite if you want more of the type of content it pushes to you, or less.

One of my news preferences is on the subject of “direct marketing.” Imagine my surprise to discover our Target Marketing blog appear among direct marketing news a couple of weeks ago. Zite linked to our video, where I was able to easily watch it. Viewing on the iPad with Apple’s new Retina screen was easier on the eyes than watching on my desktop PC.

Folks, if you don’t have a tablet, get one—if only to see how a growing population of your prospects is viewing you and their world. Imagine the possibilities of using it to market your products or services. With nearly 120 million tablets expected to be purchased by consumers this year alone, the demand is already there to present your product and service offerings.

Gary Hennerberg

After a lot of years in marketing and sales, this is what I know works:

Stories sell. Think unique. Stimulate emotion. Close deals. And here are a few other gems from my new book, “Crack the Customer Mind Code.” Know the persona, interpret your offer and let your prospect give themselves permission to buy. That’s how the brain is wired. It’s how people think.

What else? When I’m not breaking down complex topics (or ones marketers over-complicate) into easy-to-grasp stories that sell, I crunch numbers. Manage projects. Write. Teach. Lead.