The 5 Hardest Jobs to Fill in 2012

An article titled “The 5 Hardest Jobs to Fill in 2012” is a reminder of how the world of business changes – or maybe it’s more of the same. The full article can be found at

There are the 5 jobs the author of the article identifies as hardest to fill:

1. Software Engineers and Web Developers

2. Creative Design and User Experience

3. Product Management

4. Marketing

5. Analytics

If you’re familiar with traditional direct marketing, you’d recognize that at least 4 of these 5 jobs have been central to direct marketing success. These 4 are timeless. Even though the primary delivery method has moved from ink on paper to type, pixels, and videos on screen, the same principles endure.

My marketing partner, Perry Alexander, and I have applied the best practices of these 4 jobs since we starting working together in 1996, and have evolved our skillsets with the times.

What’s more, 4 of these 5 jobs fall into our “sweet spot” of work for our clients, which may explain why our services were in high demand throughout 2011 with no let up in sight for 2012.

For each of the next four days I’ll add my perspective on the 4 hardest jobs to find, and on a more granular basis, delve into why these are important for you in your business.

Stay tuned.

Gary Hennerberg

After a lot of years in marketing and sales, this is what I know works:

Stories sell. Think unique. Stimulate emotion. Close deals. And here are a few other gems from my new book, “Crack the Customer Mind Code.” Know the persona, interpret your offer and let your prospect give themselves permission to buy. That’s how the brain is wired. It’s how people think.

What else? When I’m not breaking down complex topics (or ones marketers over-complicate) into easy-to-grasp stories that sell, I crunch numbers. Manage projects. Write. Teach. Lead.