It’s time to plan for post-holiday email promotions, and this report examines the volume, word count, days of delivery and time of delivery of 2010-11 post-holiday emails with the word “Christmas” or “Holiday” in the subject line. Information for this analysis comes from the EmailCampaignArchive.com, powered by the Who’s Mailing What Archive, a Target Marketing Group (TMG) product (All About eMail is published by TMG). From Dec. 25, 2010 to Jan. 8, 2011 there were 378 post-Christmas and Holiday email promotions logged into the ECA, representing 5% of the volume of all email sent during these two weeks.
Insights for your post-Christmas and post-Holiday promotions include:
1. Word count averaged 283 for Post-Christmas and Holiday emails compared to 369 for all other email.
2. Delivery Day: From Christmas Day and the week after saw the highest number of email promotions, although –post-Christmas and post-holiday emails continued through early January.
|Date||Number of Post-Christmas Email Promotions|
3. Delivery Time: Post-Christmas and Holiday emails tend to be sent in the mornings at a higher rate than all other marketers in the Dec. 25 to Jan. 8 period.
|% of Post-Christmas and Holiday Email Sent||% of All Email Promotions Email Sent|
|Midnight to 4 am||9.0%||8.6%|
|4 am to 8 am||26.5%||19.4%|
|8 am to 12 Noon||35.7%||36.5%|
|12 Noon to 4 pm||21.2%||23.1%|
|4 pm to 8 pm||6.3%||9.7%|
|8 pm to Midnight||1.3%||2.7%|
More analysis of email trends are available in All About eMail Creative and at EmailCampaignArchive.com.