Secrets of Direct Marketing Testing

Target Marketing Group has just released a new e-book titled "Secrets of Direct Marketing Testing."  I'm proud to say that I'm the author of one of its chapters called "Reading Test Results." In that article, I have attempted to make it easy for anyone with basic math skills to run a statistically valid test.   This is "must have" information for anyone who is testing new creative packages, offers, or lists.

Here's a link to learn more:

http://bookstore.napco.com/dmiq/index.cfm?fua=shop&fa=bookDetail&id=381