Secrets of Direct Marketing Testing

Target Marketing Group has just released a new e-book titled "Secrets of Direct Marketing Testing."  I'm proud to say that I'm the author of one of its chapters called "Reading Test Results." In that article, I have attempted to make it easy for anyone with basic math skills to run a statistically valid test.   This is "must have" information for anyone who is testing new creative packages, offers, or lists.

Here's a link to learn more:

http://bookstore.napco.com/dmiq/index.cfm?fua=shop&fa=bookDetail&id=381

Gary Hennerberg

After a lot of years in marketing and sales, this is what I know works:

Stories sell. Think unique. Stimulate emotion. Close deals. And here are a few other gems from my new book, “Crack the Customer Mind Code.” Know the persona, interpret your offer and let your prospect give themselves permission to buy. That’s how the brain is wired. It’s how people think.

What else? When I’m not breaking down complex topics (or ones marketers over-complicate) into easy-to-grasp stories that sell, I crunch numbers. Manage projects. Write. Teach. Lead.