Now is the early stage for the blending of direct marketing disciplines and online video. While direct marketing and video have been around for years, few marketers are blending the methodologies together. Early adopters have been using video with streaming words and voice-over, interviews and product demonstrations. But the next stage of successful video uses proven direct marketing copywriting techniques and call-to-action in video script writing, and uses DM design techniques that will move production values to a higher level.
The online video marketing statistics are compelling:
- In just one recent month, 181 million U.S. Internet users watched 43.5 billion videos averaging over 22 hours per viewer.
- Over 84% of internet users watched an online video.
- Americans watched over 5.6 billion online video ads. In fact, online video ads are 38% more memorable than TV ads.
Online video viewing was up 43% from Dec. 2010 to Dec. 2011 (comScore “Future of Online Video”).
The video marketing statistics support the production of more video on websites. It seems to be only beginning!