I'll be one of the speakers for Direct Marketing Day @ Your Desk 2012. It's March 15. My session is titled Video Marketing: Sales Funnels, Sequencing, and Cross-Media Integration.
Session description: The rules of engagement for video marketing rely on building trust over time and converting to sale. Sales funnels are often a part of a video strategy, as is the use of video on email landing pages. Consumers can become mesmerized during a video. For many, it's easier to absorb watching a video than reading content.
This session will look at the best practices of three examples of video marketing uses: as part of landing pages from email promotions, an opt-in series of videos that lead to conversion, and use of video on websites to engage and inform readers.
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