Direct Marketing Day @ Your Desk 2012 Virtual Conference & Expo

I'll be one of the speakers for Direct Marketing Day @ Your Desk 2012. It's March 15. My session is titled Video Marketing: Sales Funnels, Sequencing, and Cross-Media Integration.

Session description: The rules of engagement for video marketing rely on building trust over time and converting to sale. Sales funnels are often a part of a video strategy, as is the use of video on email landing pages. Consumers can become mesmerized during a video. For many, it's easier to absorb watching a video than reading content.

This session will look at the best practices of three examples of video marketing uses: as part of landing pages from email promotions, an opt-in series of videos that lead to conversion, and use of video on websites to engage and inform readers.

You can listen in to this presentation free. Sign up here:


Gary Hennerberg

After a lot of years in marketing and sales, this is what I know works:

Stories sell. Think unique. Stimulate emotion. Close deals. And here are a few other gems from my new book, “Crack the Customer Mind Code.” Know the persona, interpret your offer and let your prospect give themselves permission to buy. That’s how the brain is wired. It’s how people think.

What else? When I’m not breaking down complex topics (or ones marketers over-complicate) into easy-to-grasp stories that sell, I crunch numbers. Manage projects. Write. Teach. Lead.