Excellent comments in a blog post from Hubspot on how to build better buyer personas to drive killer content. We are in the midst of finalizing copy for a video marketing program for a health-related client where the persona became the focal point of the video. In this case, as writer, I was able to pull in part of a personal story. As I record the voice-over, that level of personalization makes it more genuine for the listener.
I'll post when that series of videos is ready for viewing. It should be soon!Here's the post from Hubspot: http://blog.hubspot.com/blog/tabid/6307/bid/31043/default.aspx