Finding your persona in video marketing

Excellent comments in a blog post from Hubspot on how to build better buyer personas to drive killer content. We are in the midst of finalizing copy for a video marketing program for a health-related client where the persona became the focal point of the video. In this case, as writer, I was able to pull in part of a personal story. As I record the voice-over, that level of personalization makes it more genuine for the listener.

I'll post when that series of videos is ready for viewing. It should be soon!Here's the post from Hubspot:

Gary Hennerberg

After a lot of years in marketing and sales, this is what I know works:

Stories sell. Think unique. Stimulate emotion. Close deals. And here are a few other gems from my new book, “Crack the Customer Mind Code.” Know the persona, interpret your offer and let your prospect give themselves permission to buy. That’s how the brain is wired. It’s how people think.

What else? When I’m not breaking down complex topics (or ones marketers over-complicate) into easy-to-grasp stories that sell, I crunch numbers. Manage projects. Write. Teach. Lead.