Consumer Catalog Email Analysis

Email Campaign Archive Report: Featuring Consumer Catalog Promotions

By Gary Hennerberg

‘Tis the season for holiday email promotion planning. So this is an ideal time to look at consumer catalog email promotion history from the past twelve months. In this summary report, we examine the volume, word count, day of delivery and time of delivery of consumer catalog email promotions. Information for this analysis comes from the EmailCampaignArchive.com, powered by the Who’s Mailing What Archive, a Target Marketing Group (TMG) product (All About eMail is published by TMG).

In the twelve month period from Sep. 1, 2010 to Aug. 31, 2011 there were 41,669 consumer catalog email promotions logged into the ECA. This represents 20% of the total volume of all email sent. The average number of consumer catalog email promotions received each month was 3,472. This volume has been steady each month with the exception of December when 4,555 consumer catalog emails were logged into the ECA database.

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Gary Hennerberg

After a lot of years in marketing and sales, this is what I know works:

Stories sell. Think unique. Stimulate emotion. Close deals. And here are a few other gems from my new book, “Crack the Customer Mind Code.” Know the persona, interpret your offer and let your prospect give themselves permission to buy. That’s how the brain is wired. It’s how people think.

What else? When I’m not breaking down complex topics (or ones marketers over-complicate) into easy-to-grasp stories that sell, I crunch numbers. Manage projects. Write. Teach. Lead.