Online Video Marketing Deep Dive - Part 2

The second installment of our blog for Target Marketing, titled Online Video Marketing Deep Dive, has been released. In this blog, we cover reasons 7-12 of why direct marketers should integrate video in their marketing mix. We invite you to read and comment.

Gary Hennerberg

After a lot of years in marketing and sales, this is what I know works:

Stories sell. Think unique. Stimulate emotion. Close deals. And here are a few other gems from my new book, “Crack the Customer Mind Code.” Know the persona, interpret your offer and let your prospect give themselves permission to buy. That’s how the brain is wired. It’s how people think.

What else? When I’m not breaking down complex topics (or ones marketers over-complicate) into easy-to-grasp stories that sell, I crunch numbers. Manage projects. Write. Teach. Lead.