Online Video Marketing Deep Dive: a new blog from Target Marketing Magazine

In recent months, we've blended video marketing with direct marketing techniques that caught the eye of the editors at Target Marketing Magazine. We're excited at theopportunity to have been invited to create this new blog, specifically discussing all about online video for direct marketers.

The inaugural post is now online. Please come by and take a look, and leave a comment. Thanks!

Gary Hennerberg

After a lot of years in marketing and sales, this is what I know works:

Stories sell. Think unique. Stimulate emotion. Close deals. And here are a few other gems from my new book, “Crack the Customer Mind Code.” Know the persona, interpret your offer and let your prospect give themselves permission to buy. That’s how the brain is wired. It’s how people think.

What else? When I’m not breaking down complex topics (or ones marketers over-complicate) into easy-to-grasp stories that sell, I crunch numbers. Manage projects. Write. Teach. Lead.