You’ve heard of USP. A strong Unique Selling Proposition can produce more sales because it works to engrain new long-term memory. Here are five proven ways differentiate yourself.
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Storytelling lifts content marketing into more powerful messaging. Here I share 10 Storytelling-in-Content Marketing Lessons Learned as a result of a content marketing series.
Read MoreMarketing words that sell in social media and blogs got me to wondering if there is anything different about what works online versus what works offline. Here are marketing words that sell in social media contrasted with my experience as a long-time direct marketer.
Read MoreSome direct marketing vendors are reinventing. Some technology companies don’t seem to have a clue about direct marketing. And some direct marketing vendors are stuck in the last century. Vendors reinventing their services for direct marketers suggest that for them, this was the best Direct Marketing Association conference yet.
Read MoreEvery thoughtful new business plan and marketing plan includes an analysis of the competition. In addition, at least once every year you should investigate what your competitors are doing online. It will make you sharper, and more competitive. Here you’ll learn about ten tools you can use to compare how you stack up with your digital direct marketing efforts compared to your competitors,
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