Overcoming FUD That Stops Your Prospects from Taking Action

Overcoming FUD That Stops Your Prospects from Taking Action

It’s human to fall into the FUD trap because this is how our brains are wired. And quite frankly, this nasty and negative election cycle is likely to exacerbate FUD even more, risking a decline in response rates this year. 

Read More

Using Dopamine in Copywriting to Create the Fear of Missing Out

Using Dopamine in Copywriting to Create the Fear of Missing Out

When your phone rings or hear that chime telling you an email, text or other notification has come in, what do you do? Most likely you drop everything to see what it is. It’s a conditioned response, and there are reasons why your brain stops thinking and checks what just came to your attention. It’s called the fear of missing out

Read More