Consumer Catalog Email Analysis

Email Campaign Archive Report:

Featuring Consumer Catalog Promotions

By Gary Hennerberg

‘Tis the season for holiday email promotion planning. So this is an ideal time to look at consumer catalog email promotion history from the past twelve months. In this summary report, we examine the volume, word count, day of delivery and time of delivery of consumer catalog email promotions. Information for this analysis comes from the EmailCampaignArchive.com, powered by the Who’s Mailing What Archive, a Target Marketing Group (TMG) product (All About eMail
is published by TMG).

In the twelve month period from Sep. 1, 2010 to Aug. 31,
2011 there were 41,669 consumer catalog email promotions logged into the ECA.
This represents 20% of the total volume of all email sent. The average number
of consumer catalog email promotions received each month was 3,472. This volume
has been steady each month with the exception of December when 4,555 consumer
catalog emails were logged into the ECA database.

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