Monthly Archives: May 2012

Which costs more: Video or Direct Mail

From our blog at Target Marketing magazine: What are the economics of producing and distributing a direct marketing video? And, how does it line up with costs for direct mail? If you’re a traditional direct marketer who has lived and … Continue reading

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How to convert a direct mail package to online video

In our blog for Target Marketing Magazine, we demonstrate how to convert a successful direct mail package into an online video. You’ll see how copy style translates and morphs from print to the spoken word, and how to integrate aspects of … Continue reading

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Online Video Marketing Deep Dive – Part 2

The second installment of our blog for Target Marketing, titled Online Video Marketing Deep Dive, has been released. In this blog, we cover reasons 7-12 of why direct marketers should integrate video in their marketing mix. We invite you to … Continue reading

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