Monthly Archives: May 2011

Target Marketing Group has just released a new e-book titled “Secrets of Direct Marketing Testing.”  I’m proud to say that I’m the author of one of its chapters called “Reading Test Results.” In that article, I have attempted to make … Continue reading →

Some apps are “free.”  Others are “free +.”  Would you know the distinction? The mother of an acquaintance of my wife’s says it best in her words: “I have three kids and each one has an iTouch. They love to … Continue reading →

I’ll admit that I had never heard of the term “digital citizenship” until my wife started a course on this subject.  I think it’s a facsinating concept with potentially interesting discussion. The textbook “Understanding Digital Citizenship” defines it as follows: “Digital … Continue reading →

I learned a tip how to get email opened from a colleague while co-presenting for the Direct Marketing Day at Your Desk from Target Marketing.  So with credit to Carolyn Goodman at Goodman Marketing Partners (www.GoodmanMarketing.com) I share the following … Continue reading →

I just completed my analysis of June email promotions for this week’s issue of All About eMail from Target Marketing magazine. One of the striking numbers to me is how the average word count continues to drop.  Comparing April 2010 … Continue reading →

Timing your email delivery may be one of the most important elements you test.  Since I write a monthly column for All About eMail, I have access to the Email Campaign Archive powered by their parent company Target Marketing Magazine. … Continue reading →

Loved this post from John Forde’s Copywriter Roundtable newsletter (www.copywritersroundtable.com) about how many words we need to communicate.  Apparently there is a line of thought that says we only need 100 words in our language to communicate most of what … Continue reading →