Category Archives: Email marketing

The Nuances of Promoting Your Video via Email and Landing Pages

Email best practices suggest some nuance from the norm when you’re offering a video to be viewed. And the same goes for a landing page. A few changes to both can make a difference in your success. In this educational … Continue reading

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Email Marketing Best Practice

Email Marketing Best Practice The Wall Street Journal had an interesting perspective, for the world to see, on email marketing. The premise of this article is that retailers have worn out their welcome with sending too much email. On the … Continue reading

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2010 Post-Holiday Emails Analyzed for 2011-12 Planning

It’s time to plan for post-holiday email promotions, and this report examines the volume, word count, days of delivery and time of delivery of 2010-11 post-holiday emails with the word “Christmas” or “Holiday” in the subject line. Information for this … Continue reading

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2010 Holiday Emails Analyzed for 2011 Planning

In this report, we examine the volume, word count, day of delivery and time of delivery of 2010 email promotions with the word “Christmas” or “Holiday” in the subject line. Full article here: http://www.emarketingandcommerce.com/article/email-campaign-archive-report-2010-holiday-emails-analyzed/1 From Dec. 1, 2010 to Dec. … Continue reading

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Consumer Catalog Email Analysis

Email Campaign Archive Report: Featuring Consumer Catalog Promotions By Gary Hennerberg ‘Tis the season for holiday email promotion planning. So this is an ideal time to look at consumer catalog email promotion history from the past twelve months. In this … Continue reading

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Newsletter email marketing promotions analyzed

I have completed my analysis of what’s working in newsletter email promotions for www.TheListWarehouse.com. We analyzed 7,914 email promotions over a 12-month period from Aug. 1, 2010 through July 31, 2011.  The newsletter category represents about 4% of all email promotions … Continue reading

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Fundraising email marketing promotions analyzed

I have analyzed 22,749 fundraising email promotions over a 12-month period from July 1, 2010 through June 30, 2011.  Data came from the EmailCampaignArchive.com (ECA)database. Fundraising Categories There are 15 fundraising categories represented in this analysis. The highest volume of email … Continue reading

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