Category Archives: Video marketing

12 Overlooked Ways to Help Your Video Rank Higher on YouTube

In today’s blog at Target Marketing Magazine, we’ll discuss what YouTube looks for in your video, as well as tips you can use to give your video a better shot at ranking higher in search results. With YouTube currently as … Continue reading

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Top 10 Ways to Improve YouTube Video Search Ranking

In today’s blog from Target Marketing Magazine, we reveal ten tips that will lead to better ranking of your video on YouTube. As you most likely know, YouTube has become the second most used search engine in the world. YouTube alone … Continue reading

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Short vs. Long video results

In today’s presentation at Target Marketing Magazine, we give you the wrap-up of our test of short video clips that were used to promote shows for a performing arts organization. You may recall that we assured you early on that … Continue reading

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Using Facebook Analytics to Understand Engaging Video Styles

In today’s presentation, we share our experience with using video on Facebook, and how that has impacted engagement and participation during our most recent test of short video clips. There are two parts of our presentation. First, an overview of … Continue reading

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YouTube vs. Vimeo: Our test experience

In today’s blog presentation we describe how we resolved a problem we had with our short clip videos on Facebook. An issue came up for first video when we posted it on Facebook. Fortunately, there are options and we figured out how … Continue reading

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Short Video Clips

A couple of weeks ago, we told you about our plan to create a series of micro videos, inspired by the recent introduction of Vine by Twitter. As you recall, Vine enables users to record six-second short video clips and post … Continue reading

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Micro Social 6-Second Videos

Micro social videos were recently introduced by Twitter, known for posts that must be written in just 140 characters. Last fall, Twitter acquired the video sharing platform called Vine. It allows users to shoot a six-second video on an iPhone … Continue reading

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Developing a Great Online Video Series with Direct Mail Copywriting Formulas

Starting an online video series can be daunting. But break it down with direct mail copywriting formulas and it will be easier to start. From our blog at Target Marketing Magazine we share how to create a framework for video … Continue reading

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Purpose, Frequency + Free = Marketing Turnaround

Change is one thing that’s constant, and today we share with you how you can change the results of email marketing and social media results. Find out in this video from our blog at Target Marketing Magazine how we transformed … Continue reading

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The Direct Marketing, iPad, and Video Holiday Shopping Link

You’ve seen the headlines already. Early holiday shopping sales broke records. But we’re honing in on a movement in online shopping, and the use of video, that every direct marketer should be paying close attention to. The movement we’ve seen … Continue reading

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