Author Archives: Gary Hennerberg

About Gary Hennerberg

Gary Hennerberg consults and writes for marketers who are ready to join the movement to reinvent their online and offline marketing strategies. Hennerberg has a proven track record of delivering sales increases of 15, 35, even 60%. Achieving break-through results begins with your first conversation with us. We’ll discover a few things about each other and we promise that in a few minutes you’ll come to understand why we are the go-to source for marketing innovation—in whatever category or industry you’re in.

Short vs. Long video results

Posted on April 24, 2013 by Gary Hennerberg

In today’s presentation at Target Marketing Magazine, we give you the wrap-up of our test of short video clips that were used to promote shows for a performing arts organization. You may recall that we assured you early on that … Continue reading →

Posted in Video marketing | Tagged | Leave a comment

Using Facebook Analytics to Understand Engaging Video Styles

Posted on April 10, 2013 by Gary Hennerberg

In today’s presentation, we share our experience with using video on Facebook, and how that has impacted engagement and participation during our most recent test of short video clips. There are two parts of our presentation. First, an overview of … Continue reading →

Posted in Video marketing | Tagged , | Leave a comment

YouTube vs. Vimeo: Our test experience

Posted on March 27, 2013 by Gary Hennerberg

In today’s blog presentation we describe how we resolved a problem we had with our short clip videos on Facebook. An issue came up for first video when we posted it on Facebook. Fortunately, there are options and we figured out how … Continue reading →

Posted in Video marketing | Tagged , | Leave a comment

Short Video Clips

Posted on March 13, 2013 by Gary Hennerberg

A couple of weeks ago, we told you about our plan to create a series of micro videos, inspired by the recent introduction of Vine by Twitter. As you recall, Vine enables users to record six-second short video clips and post … Continue reading →

Posted in Video marketing | Tagged , | Leave a comment

Micro Social 6-Second Videos

Posted on February 27, 2013 by Gary Hennerberg

Micro social videos were recently introduced by Twitter, known for posts that must be written in just 140 characters. Last fall, Twitter acquired the video sharing platform called Vine. It allows users to shoot a six-second video on an iPhone … Continue reading →

Posted in Video marketing | Tagged | Leave a comment

Developing a Great Online Video Series with Direct Mail Copywriting Formulas

Posted on February 13, 2013 by Gary Hennerberg

Starting an online video series can be daunting. But break it down with direct mail copywriting formulas and it will be easier to start. From our blog at Target Marketing Magazine we share how to create a framework for video … Continue reading →

Posted in DIrect Mail, Video marketing | Tagged | Leave a comment

Purpose, Frequency + Free = Marketing Turnaround

Posted on January 30, 2013 by Gary Hennerberg

Change is one thing that’s constant, and today we share with you how you can change the results of email marketing and social media results. Find out in this video from our blog at Target Marketing Magazine how we transformed … Continue reading →

Posted in Uncategorized, Video marketing | Tagged , | Leave a comment

Marketing Turnaround: Another video success story

Posted on January 16, 2013 by Gary Hennerberg

In our blog for Target Marketing Magazine, we share our deep dive analysis into a three-pronged concept that can turnaround results of online direct marketing campaigns. If your marketing results have experienced a steady decline in response over the years, … Continue reading →

Posted in Uncategorized | Tagged | Leave a comment

The Direct Marketing, iPad, and Video Holiday Shopping Link

Posted on December 12, 2012 by Gary Hennerberg

You’ve seen the headlines already. Early holiday shopping sales broke records. But we’re honing in on a movement in online shopping, and the use of video, that every direct marketer should be paying close attention to. The movement we’ve seen … Continue reading →

Posted in Uncategorized, Video marketing | Tagged | Leave a comment

YouTube Analytics for Direct Marketers

Posted on November 28, 2012 by Gary Hennerberg

For direct marketers, there can be nothing more foundational than understanding the numbers, so that’s the topic of todays Online Video Marketing Deep Dive blog at Target Marketing Magazine. And as direct marketers, we like to pour over data. With … Continue reading →

Posted in Video marketing | Tagged | Leave a comment