SEO Optimization Firm

Your checklist for SEO optimization includes:

a) Optimized Web site Content

i. Copywriting plan

ii. Offer

iii. How to capture email addresses

iv. Use of strong headlines

1. What’s offered

2. Why it matters

3. Captivating

4. Makes a promise

5. Emotion

6. Specific

v. Strong leads

1. Tells us what you get

2. Describes benefits

3. Offers proof

4. Removes risk

5. Asks for sale

vi. Keywords

1. Choice and usage

2. Long copy for key phrases

3. Hyperlink key phrases

vii. Logical information hierarchy

viii. Endorsements or testimonials

ix. Guarantee

x. Keyword effectiveness tool

xi. Inbound links

b) Maximizing Search

i. Keywords and Key Phrases

1. Research and brainstorm

2. Evolution of choosing keywords and key phrases

3. Keyword rich domain names

ii. Title bar copy

1. Character count

2. Description friendly for search engines and users

iii. Back end code copy

1. Meta Description

iv. Long tail key phrases

v. Key phrase repetition and placement in copy

1. 2-3 key phrases per page

2. 3-4 times within copy

3. In headlines, subheads and hyperlinks

vi. Determine if technical issues exist

vii. Examine current page rankings

viii. Keyword up sell opportunity research

ix. Directory listings

x. Articles on other sites with links back

xi. Writing snippets for search engines

xii. Generate links to your Web site

Your next mission: driving online Web site traffic.