Marketing for Humans and Search Engines
 

Target Marketing featured Hennerberg's client in a cover story and case study titled “Taking Risks, Increasing Response”

Target Marketing Cover

A Professional SEO Firm
Does More than Research Keywords

Research is just the beginning for a professional SEO firm. A full-service firm includes someone who can visualize a wireframe (or layout) that maximizes the number of keywords and phrases within three tiers.

  • Tier 1 is your home page, including keywords with high demand, low supply, and with strong index scores
  • Tier 2’s are direct links from the home page and will include other keywords and key phrases that can enable high rankings on lesser used words and phrases
  • Tier 3’s are links from Tier 2 pages that drill down into more content to give your Web site higher credibility (this page you’re reading now is a Tier 3 page)

Tiers

Many Web sites, especially by small businesses, were created a few years ago without multiple tiers of content. They’re horizontal in layout. For those businesses, it may be time for a Web site upgrade.

A well-executed three tier plan with long-tail keywords puts down “tap roots” that will help with the integrity of search on your Web site. It can be done with a professional SEO firm.