Marketing for Humans and Search Engines
 

Target Marketing featured Hennerberg's client in a cover story and case study titled “Taking Risks, Increasing Response”

Target Marketing Cover

Power Keywords

We subscribe to a proprietary tool that enables us to research power keywords and phrases for demand and supply. Knowing supply and demand enables us to mathematically calculate the power keywords and key phrases with the highest likelihood of getting traffic.

 

  • High demand helps identify key phrases used by potential customers
  • Low supply tells us that there aren’t many websites that use those key phrases and give us the opportunity to use those attain better ranking on SERP
  • The calculation of demand and supply reveals an index of the most optimum key phrases to use in content and as links

 

Additionally, these keywords and key phrases will be used in page titles, meta descriptions, alt tags and meta keywords.

 

Knowing the power keywords and phrases, and using them in content, page titles and more, are likely to attract more traffic to your website and should position you more strongly on SERPs. How do you get there? By finding an experienced SEO copywriter.