Target Marketing featured Hennerberg's client in a cover story and case study titled “Taking Risks, Increasing Response”
We believe online marketing for small business is essential to generate leads. It’s a place for small business to grow. There are multitudes of small business categories and types that are searched online. A partial list of categories, and examples, includes:
Medical services (chiropractors, cosmetic dentists, eye care, medical)
Home improvement (HVAC, plumbing, home security)
Restaurants (Italian, Wings, Thai)
Financial (Community credit union, mortgage finance)
Professional Services (Insurance agents, accountants)
Retail (Florists, Jewelers, Hardware)
Online marketing for small business, along with targeted direct mail, may be the best vehicles to get the word out. Let’s face it, printed newspaper and magazine circulation continues to decline. Eyeballs are moving from television to the computer screen. Direct mail circulation is down, but people still get and read their mail (and there’s not as much competition).
This circles us back to online marketing for small business. Optimizing for local search is where small business needs to concentrate if geographically driven. If sales for small business comes nationally or internationally, the web is an even more compelling place to be with your message.