- Home
- SEO
- Web Sites
- Web Site Promotion Firm
- Keyword Ranking Report
- Power Keywords
- SEO Copywriter
- Business Web site Designer
- Importance of Title Page and Meta Descriptions
- Improve Web site Traffic
- Analyzing Web site Traffic
- Online Marketing for Small Business
- Starting a Web site
- Business-to-Businesss Web site
- Dallas Web site Design
- Asheville Web site Design
- Internet Marketing
- Direct Mail Marketing
- Email Marketing
- About Us
- Blog
- Contact
- Search Engine Optimization - SEO
- Web site Promotion Firm
- Web site Promotion Firm
- Keyword Ranking Report
- Power Keywords
- SEO Copywriter
- Business Web site Designer
- Importance of Title Page and Meta Descriptions
- Improve Web site Traffic
- Analyzing Web site Traffic
- Online Marketing for Small Business
- Starting a Web site
- Business-to-Businesss Web site
- Dallas Web site Design
- Asheville Web site Design
- Internet Marketing Demystified
- Interviews and Articles
- Interviews
- Taking Risks, Increasing Response
- A New Decade for Direct: Marketers/Copywriters Embrace Change
- 4 Reasons Why Direct Mail Can Thrive in the Social Media Age
- Getting Big Response from Small Budgets
- A Closer Look at Customer-Centricity
- 6 Web site Ways Support Your Direct Mail
- 5 Reasons to Test the Lift Letter
- 5 Common Customer Segmentation Mistakes to Avoid
- B-to-B Insights: Looking for the Right Words
- 2 Do's, 2 Don'ts for Direct Mail Gift Offer
- Offline Meets Online
- 5 Ways to Get Your Web site Up to Speed
- Articles
- 4 Ways to Improve B-to-B Direct Mail
- The New Direct Mail List Frontier: Online-Generated Leads
- When You Need to Generate Sales Fast
- Gary Hennerberg's Four Part Series on Marketing Costs
- Prospecting Done Right
- The Power of Referrals
- Art and Science of Back-End Marketing
- Direct Marketing as a Strategy
- Passing the Torch
- Eight Steps to Energize Your Marketing Database
- Direct Marketing Arithmetic Demystified
- Arithmetic of Getting Leads
- Reading Test Results
- Predicting Future Results — 17 Reports
- What’s Your Measurable Marketing IQ?
- Allocating Orders from Unknown Sources
- Transferring Core Direct Marketing Competencies to the Web
- 17 Key E-Business Metrics
- Measuring Your Web site Profitability
- Interviews
- Contact Us
Target Marketing featured Hennerberg's client in a cover story and case study titled “Taking Risks, Increasing Response”
Online Marketing and Small Business
We believe online marketing for small business is essential to generate leads. It’s a place for small business to grow. There are multitudes of small business categories and types that are searched online. A partial list of categories, and examples, includes:
Medical services (chiropractors, cosmetic dentists, eye care, medical)
Home improvement (HVAC, plumbing, home security)
Restaurants (Italian, Wings, Thai)
Financial (Community credit union, mortgage finance)
Professional Services (Insurance agents, accountants)
Retail (Florists, Jewelers, Hardware)
Online marketing for small business, along with targeted direct mail, may be the best vehicles to get the word out. Let’s face it, printed newspaper and magazine circulation continues to decline. Eyeballs are moving from television to the computer screen. Direct mail circulation is down, but people still get and read their mail (and there’s not as much competition).
This circles us back to online marketing for small business. Optimizing for local search is where small business needs to concentrate if geographically driven. If sales for small business comes nationally or internationally, the web is an even more compelling place to be with your message.
If you’re starting a Web site, or want to improve Web site traffic, you’re looking at the right Web site promotion firm team to get you the results you’re seeking.
