Target Marketing featured Hennerberg's client in a cover story and case study titled “Taking Risks, Increasing Response”
Key phrases that include the most searched-for keywords tend to be a reliable way to reveal value demand. But using free online tools may not get you where you want to be. With the proprietary techniques we use, value demand combines the number of times people search for a keyword or key phrase with its commercial potential.
What is commercial potential? It’s the set of words more likely to result in someone actively searching who is ready to buy. It’s a set of words that can be monetized. With the tool we use, we can better determine “value demand,” where raw search terms can be translated into a better monetization opportunity. By combining data tracked online, and another tool that extensively spiders billions of web pages, value demand is a more reliable data point for demand.
Additionally, we look at keywords vertically (where the keyword is part of the key phrase).
Lateral search goes through the top 200 URLs from Google, based on the best-ranking web page from the primary keyword. It identifies other words that may be related and could be an important part of the search.
There are many online tools that will give you words and the most searched for keywords with values that don’t make sense. The numbers are spun in ways to cloud the real numbers. Sort of like the rating points television stations use for an audience. A rating point of “x.x” translates into a projected nice round number of viewers.
But identifying the most searched for keywords and choosing the right keywords is essential to your online visibility.