Target Marketing featured Hennerberg's client in a cover story and case study titled “Taking Risks, Increasing Response”
Using long-tail keywords are good to attract traffic to your Web site. Finding those phrases with high demand, and low supply, is like unearthing gold.
When you use long tail keywords they must make sense in context to the reader. Sometimes the scramble of words people use to search seem goofy. Nevertheless, our process uses a system where we research vast lists of words and attempt to bring order to chaos.
When you have dozens of potential keywords and key phrases swarming around, we find the only way to make sense of a long list is to drop them in a matrix.
By ranking keywords and phrases, sorting the data, listing all the pages on a Web site where related words and phrases can be used, and detailing the frequency of use, we can better track what we’re doing. It’s an involved process, and it adds extra time and effort, but it is a reliable way to make sure all the words and phrases you want to use are included in a Web site.
Placing long tail keywords in a matrix and assigning them a logical progression for SEO copywriting is essential. But then the creativity and fun begins!