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Marketing for Humans and Search Engines
 

Target Marketing featured Hennerberg's client in a cover story and case study titled “Taking Risks, Increasing Response”

Target Marketing Cover

Using Keywords and Phrases
In Your Page Title

A quick word about your page title: Look at it (it’s the 70 characters at the top of this page and it says “Keywords phrases, meta tag.”)

 

This page is optimized for these four words. Without them appearing in the title, the SE’s would have a harder time finding this page

 

The meta description is the up-to-150 characters that appear on the SERP and is your quick sales copy platform to entice more people to click on the link to your site. Alt tags and meta keywords are background items that can help in search listings (these may not be as important to Google, but can be important for other search engines).

 

These are basics that will improve Web site traffic.