Target Marketing featured Hennerberg's client in a cover story and case study titled “Taking Risks, Increasing Response”
Your checklist for measuring and monetizing your Web site for maximizing internet marketing strategy include:
a) Bonus Income Sources
i. Google Adsense
ii. Other contextual advertising
iii. Display ads
iv. Banner ads
v. Affiliate programs
vi. Commissions
vii. Publishing
1. Books, guides, e-books
2. Teleseminars
3. Webinars
b) Keeping Score with Analytics
i. Headline results analysis
1. Titles
2. Leads
3. Call to action
ii. Online keyword tools
iii. Web site optimizer tools
iv. Stat counters
v. Campaign performance
vi. Multivariate testing