Marketing for Humans and Search Engines
 

Target Marketing featured Hennerberg's client in a cover story and case study titled “Taking Risks, Increasing Response”

Target Marketing Cover

Internet Marketing Maximizing Strategy Through Measuring and Monetizing

Your checklist for measuring and monetizing your Web site for maximizing internet marketing strategy include:

a) Bonus Income Sources

i. Google Adsense

ii. Other contextual advertising

iii. Display ads

iv. Banner ads

v. Affiliate programs

vi. Commissions

vii. Publishing

1. Books, guides, e-books

2. Teleseminars

3. Webinars

b) Keeping Score with Analytics

i. Headline results analysis

1. Titles

2. Leads

3. Call to action

ii. Online keyword tools

iii. Web site optimizer tools

iv. Stat counters

v. Campaign performance

vi. Multivariate testing