Target Marketing featured Hennerberg's client in a cover story and case study titled “Taking Risks, Increasing Response”
Your internet marketing business plan must incorporate several elements. You can see them on the Internet-based marketing interactive chart, but here are the items listed in a checklist:
i. Establish objectives
ii. Establish a purpose
iii. Setting ultimate business goals
iv. Description of ideal customer
v. Competitive analysis
vi. How captured email addresses will be used to market
vii. Trend tracking tools
i. Ensure usability
ii. Wireframe individual pages
iii. Message blocks
iv. Identify number of pages
v. How pages flow from Home Page through buying process
vi. Ease to capture email addresses
vii. Familiar navigation buttons
viii. Determine primary content per page
ix. Shopping cart or other order mechanism
x. Photos
xi. Videos
xii. Custom designs vs. templates
These steps are a start for you to consider everything you need in an internet marketing business plan. Click on this link to learn more about our work as an SEO optimization firm and how we help you be found organically online.