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Marketing for Humans and Search Engines
 

Target Marketing featured Hennerberg's client in a cover story and case study titled “Taking Risks, Increasing Response”

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Improve Web Site Traffic With These Tips

You can improve Web site traffic with a few initiatives. Link building is a smart strategy because it’s the process of getting other websites to link to your website. But it can take time. This is a crucial part of an upgrade to your website for three reasons:

 

  • Search engines index and rank websites for a determination of how high to place it on SERPs. One of those methods to arrive at this rank is how many other websites link to your website. Search engines will also look at the quality of the linking site, that is, its page rank, and it will determine the relevance of the linking sites content to you.
  • The links from other websites will be evaluated to see if the traffic generated to your website is well targeted.
  • Your online reputation and authority depend on links. When readers find references to you and your website on other sites they visit, it will build trust in you and that trust helps build traffic.

 

Links can be built by several means, but the most common will be generating articles and posting them, sending press releases using online tools, buying directory listings on relevant sites and more. Put these tips together, and you can soon be analyzing Web site traffic and gradually improve Web site traffic.